As COVID-19 restrictions slowly ease, more people are planning family vacations, romantic weekends, and road trips with friends. If you own a hotel, you need to promote your business in order to attract the attention of avid travelers across the country. Are Morch, industry expert and guest writer, shares his tips with us.
Effectively marketing your business online is crucial. Here are some tips to help you make your hospitality business stand out online.
1) Website design
Few people will book a vacation at a hotel if its website is poorly designed. In fact, Sweor writes that it only takes 50 milliseconds for website users to form an opinion about your website. During this time, a user will decide whether to stay on your website or leave it.
You want web visitors taste instantly to your website. It is therefore worth investing in website design services from an experienced and modern web design and development company that will make your website look unique and exciting to browse. web pages that provide visual interest will capture the the attention of visitors.
2) Visual content and virtual tours
When travelers plan their next vacation, they look for destinations that contain great features. That’s why you also need visual content on your hotel website that pops up instantly.
Hire a professional photographer to take great photos of your hotel. Make sure photographs of the lobby, reception, hotel rooms and amenities are clearly displayed. The beauty and cleanliness of your hotel should be captured expertly.
Forbes recently underscored the importance of safety when it comes to post-pandemic travel, and hotels that can easily adapt to social distancing may have an edge more than ever. Therefore, every page of your website should include strategic images and videos that accentuate the aesthetics and safety features of your hotel.
Your hotel website should also offer virtual tours. With light music, a smooth voiceover, and clear captions, virtual video tours can be a great way to showcase your hotel’s amenities in more detail than a photo can display.
If your hotel is located on a beach or in the middle of a beautiful city, make sure that the views from the rooms are displayed on video. You want website visitors to see these virtual tours and instantly love how your hotel looks and is located.
3) Promote your hotel location
Your hotel’s location is one of the main reasons travelers visit your company’s website. That’s why you have to bring it to light. List small businesses, restaurants, museums and other businesses and activities within five miles or even five minutes of your hotel. You may want to include sections for specific travelers, such as:
- For families with teenagers
- For families with young children
- For couples
- For your romantic weekend
- For your honeymoon
- For history buffs
- For foodies
- For older travelers
- For travelers with reduced mobility
- For adventurers
Travelers appreciate having a bunch of important and useful information at your fingertips, because it makes vacation planning a little easier. Your hotel should offer this information in a convenient way on your website to convince vacation planners looking for accommodation for their trip.
4) Proper SEO Techniques
You also need to direct your digital marketing efforts to your specific location. When travelers search for “hotels in Chicago,” you want your hotel in Chicago to be among the top results on Google, and that goes for your hotel in any city in the United States. Excellent SEO Services optimize your website to set yourself apart from your competitors.
5) PPC Ads
Pay-per-click (PPC) advertising is an effective and efficient way for hotels to gain business. Therefore, for hotel owners looking to book hotel rooms that have had last minute cancellations or openings, PPC ads may be the answer.
Your hotel’s PPC ads can be placed on commercial websites for airports and popular restaurants in your area. Website visitors trying to book a last minute hotel for the night in the event of a canceled flight or an impromptu weekend can easily spot your hotel ad, see how much the website of your company is fantastic and book their stay. .
You want to grow your hotel business. Now that we are navigating a post-pandemic world, it’s time to step up your game. Consider investing in new web design, visual content, SEO services and PPC advertising to give your website a fantastic and attractive appearance.
About Are Morch
Are Morch is a hotel marketing coach driven by his passion and love for hotels. He provides high-value dedicated social media marketing services for the hospitality industry. Along with her social media management team, her mission is to help hospitality brands achieve rapid growth and a dominant presence in the ever-changing digital landscape.