Today’s traveler is highly attentive to contextual information relevant to their situation, preferences and state of mind. Every day they interact with platforms such as Netflix and Spotify, which tailor their offerings to individual tastes. These travelers are also exposed to OTAs and other travel intermediaries that leverage personalization to create a more relevant experience.
To compete in this environment, your hotel needs to step up its own personalization game. Otherwise, your direct booking strategy won’t live up to its full potential.
To optimize your hotel’s direct bookings, focus on your hotel’s website first to convert more visitors into customers and capture as much of that direct demand as possible. Download our guide to website personalization tactics to drive direct bookings.
Get the guide here.
Cendyn is the leading provider of innovative cloud software and services for the hospitality industry. Their software solutions drive the sales, marketing, and revenue performance of tens of thousands of hotels worldwide, with a focus on integrated hotel CRM, hotel sales, and strategy technology platforms. of income. The Cendyn Hospitality Cloud offers a comprehensive set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With headquarters in Boca Raton, Florida, USA, and worldwide offices in Germany, Singapore, Thailand and Japan, Cendyn is proud to serve customers in 143 countries. Their software solutions deliver billions of data-driven, personalized communications on behalf of their customers each year. For more information about Cendyn, visit cendyn.com.