Your hotel website is the first interaction potential guests will have with your brand. It’s essential that the design and layout appeal to them, providing an effective yet simple experience.
Potential guests will be looking for information about room features and amenities, and it’s essential that they can find it. Additionally, things like numbers and addresses must be consistently displayed in some way on the site.
Booking should also be simple. Getting the most direct bookings is key to avoiding OTA commissions, and your website can be the key.
Does your website need work? In this article, you will get hotel website tips and other information regarding hotel website traffic.
What Makes a Good Hotel Website?
A good hotel website will have several key functions that lead to conversions, guest satisfaction, and brand loyalty. The following section outlines the main goals of a good hotel website.
Hotel Website Goals
An effective home website design will achieve the following goals:
- Provide users with clear information based on search criteria
- Reassure them of the value, quality and importance of your hotel
- Make it a pleasure to stay at your property and experience your brand
- Make it easy for them to check rates and availability so they can book rooms
- Allow your brand to stay visible and encourage brand loyalty and repeat customer experience.
Use the following section to produce the best hotel website design. You can also use them to redesign your current website into something more efficient and useful for your guests.
This means that your website template adjusts to fit various devices. Mobile devices, laptops, desktops, and tablets should all display your hotel’s important features without any issues.
Having an optimal viewing experience is important if you want customers to complete the booking process. Most travelers book rooms on their mobile devices when travelling, so the attention to this element should never be underestimated.
You should have a fully functional website with no lags or issues. Content and images should load quickly without visitors having to wait.
It’s frustrating when a website takes too long to load, which can lead to high bounce rates. It is therefore extremely difficult to capture visitors and turn them into buyers.
The end result is normally a traveler who switches to another website. This is the last thing you want because it has no benefit to maximizing your income.
This could be one of the most important elements of your entire hotel website. An online booking engine allows travelers to check rates and availability dates. These are usually included in a Channel Manager package.
The Channel Manager is the tool that allows you to centralize and automate the management of various online travel agencies. If your best room rates are advertised on your website, it will lead to increased conversions most of the time.
Choosing a simple design for your hotel website that makes your brand and logo visible is essential. Every element of your brand is important and should always be included in the overall theme of your website.
The design should describe your brand goals and concepts. Additionally, features that make your hotel unique, as well as special amenities, should all be included in a simple design.
When you have a clear structure and menu that allows for easier navigation, customers have a better experience on your website. Finding the information they are looking for quickly and easily is essential.
You should also establish links between different web pages that are relevant to each other for easy navigation. It never takes more than two or three clicks for a visitor to find what they are looking for.
Images can say a lot about your brand. Don’t be afraid to make your website visually dynamic. Keep your text simple and maximize your keywords. This leads to improved SEO results.
Browsers prefer visual stimuli in the form of images and videos that give them a clear picture of the composition of your property. Long room descriptions hardly satisfy the curiosity of travellers.
Communicate directly with guests
Communicate regularly via social media or your blog to inform travelers of relevant local activities and options. Also include any news that might be of interest to them.
Use personal words to build connections and keep content relevant to your target market. You can do this by outlining potential activities around your area. Link them to relevant websites to make the experience even easier for them.
Ultimately, visitors will share this content across different platforms, increasing your visibility and search engine rankings. This increases your chances of maximizing your earnings.
If you want to attract international attention, it is best to start by making your website translatable into different local languages of the countries you are targeting. This ensures you a better ranking on Google and other search engines for each respective country. It also provides convenience to potential customers and motivates them to book directly on your website.
This alone leads to higher earnings due to the lack of OTA commission payments. Each time this is accomplished, it ultimately leads to higher profits for your hotel.
So what about SEO?
SEO and your hotel
If your website is connected and working effectively, using relevant keywords, meta titles, alternative descriptions, and other on-page SEO elements, you should see significant results on search engines. However, there are additional elements of SEO that can help you leverage the power of search engines.
Discovering relevant terms for your target market and creating blog posts around them provides new opportunities to drive people to your website. When you constantly update your website with new content, you provide yourself with a steady stream of new customers and expand your target market.
It’s a good practice to update your blog every week. However, some hotels do this several times a week or once a day.
No matter how often you post, you need to stay consistent in that number. It is also important to write blog posts of the appropriate length. Between 500 and 1,000 words is enough for most home websites.
Once you are able to pull together all of the previously mentioned elements, your website should be running at full speed. SEO shouldn’t be a problem and your visibility should start to skyrocket. Once that happens, you can count on increased revenue from direct bookings on your website.
Hotelogix editorial staff
Hotelogix’s team of researchers and writers are constantly innovating to share the latest trends in the travel and hospitality industry. Do you have suggestions ? Write to us at [email protected].